ABOUT
Hi, I'm Emma
I’m a product designer of 10 years with roots in psychology and a background in graphic design. I have experience designing complex SaaS tools from 0-1 and building the systems that help them scale. A few industries I've worked in include music tech, AI, healthcare, publishing, finance, and hospitality. I've worked with startups, on growth teams, in agencies, and with Fortune 500 companies.
What sets me apart from other designers is my devotion to seeing 360 degrees around a problem, which is tempered by a curiosity to return to user proof. I'm also a proud advocate of simplicity– my north star of decision making. The quicker decisions are made, the quicker you can validate them and progress.
After three years of successful freelance projects I'm looking to bring my abilities in house. My career has been rich in experience, and I can't wait to apply my knowledge to advance your product!
Work experience
0-1 design leadership and end-to-end execution across complex tools for a number of industries including AI, music tech, and healthcare.
Lead Product Designer
Jul 2022 – Present
- 0-1 design for complex SaaS tools such as Redactable AI and Hey Nota AI
- Led multi-disciplinary teams shipping two AI-powered products in < 6 months
- Introduced component libraries that cut dev hand-off time by 30 %
Senior Product Designer
Mar 2019 – May 2022
- Ideated & prototyped 10+ experiences from concept to launch
- Ran 30+ A/B tests for Change.org → 46 % lift in conversion & 60 % drop in churn
- Built robust design systems ensuring interface consistency across 7 clients
UX / UI Designer
Nov 2016 – Jun 2018
- Amplified Barron's reach to surpass 500 k subscribers via responsive web design
- Devised omni-channel solutions (print, web, ads) under aggressive deadlines
- Streamlined ad-production process & trained staff for rapid execution
Digital Designer
May 2014 – Sep 2015
- Boosted email CTRs 10 % above industry benchmarks
- Extended brand reach with marketing collateral, packaging & in-room signage
- Wrote SEO copy & product descriptions to maintain strong brand voice
Education
Formal training in UX design and psychology that shaped my human-centered approach to product design.
UX Design Immersive
2015
General Assembly
B.A. Psychology & Design
2010 – 2014
Gettysburg College
Skills
AI/ML Integration
Prompt Engineering
Data Visualization
User Interface (UI)
User Experience (UX)
Wireframing
Prototyping
Design Systems
Responsive Design
Mentoring
Product Strategy
Design Ops
Frequently asked questions
Life outside of design
Outside of design I enjoy storytelling through video. I'm a metal detector hobbyist, electronic music producer, DJ, and crypto enthusiast. I love traveling, and attribute a lot of my wellbeing to the remote lifestyle!
Exploring the Namibian desert
On my way to the Taylor Swift concert
Surfing in Gran Canaria
DJ school in Tulum
Exploring Rio
My cat, Bas
Hiking in Egypt
On top of Mt. Sinai