Hi, I'm Emma!
I'm a product designer of 10 years with roots in psychology and a background in graphic design. I have experience designing complex SaaS tools from 0-1 and building the systems that help them scale. A few industries I've worked in include music tech, AI, healthcare, publishing, finance, and hospitality. I've worked with startups, on growth teams, in agencies, and with Fortune 500 companies.
What sets me apart from other designers is my devotion to seeing 360 degrees around a problem, which is tempered by a curiosity to return to user proof. I'm also a proud advocate of simplicity– my north star of decision making. The quicker decisions are made, the quicker you can validate them and progress.
After three years of successful freelance projects I'm looking to bring my abilities in house. My career has been rich in experience, and I can't wait to apply my knowledge to advance your product!
Differentiators
Simplicity driven
The best solutions are the simplest ones. I strip away complexity to create intuitive experiences.
360 degree view
I examine problems from every angle—user needs, business goals, technical constraints, and market context.
Pattern sniper
I see patterns in existing content, allowing me to construct innovative, scalable solutions.
Work experience
0-1 design leadership and end-to-end execution across complex tools for a number of industries including AI, music tech, and healthcare.
Education
Formal training in UX design and psychology that shaped my human-centered approach to product design.
UX Design Immersive
2015
General Assembly
Studied design for a semester in Denmark
2013
D.I.S. Study Abroad
B.A. Psychology
2010 – 2014
Gettysburg College
Frequently asked questions
Life outside of design
Outside of design I enjoy storytelling through video. I'm a metal detector hobbyist, electronic music producer, DJ, and crypto enthusiast. I love traveling, and attribute a lot of my wellbeing to the remote lifestyle!
Exploring the Namibian desert
On my way to the Taylor Swift concert
Surfing in Gran Canaria
DJ school in Tulum
Exploring Rio
My cat, Bas
Hiking in Egypt
On top of Mt. Sinai