Product designer of 12 years with roots in psychology and a background in graphic design. Experience designing complex, AI-powered SaaS tools from 0-1 and building the systems that help them scale. Devotion to seeing 360 degrees around a problem, tempered by a curiosity to return to user proof.
Experience
Lead Product Designer
Toptal
Jul 2022 - Now
Remote
I deliberately set out to take on fractional work for exciting startups in the complex product space. During this time I've spearheaded 0-1 design for the following tools:
- Redactable AI
- Hey Nota AI
- Feed.fm
- Rostrum Records
Senior Product Designer
Niftic Agency
Mar 2019 - May 2022
Remote
Ideated and prototyped 10+ experiences from concept to completion. Crafted design variants for over 30 A/B tests for longterm client Change.org, seeing a 46% lift in conversion rates, 60% reduction in membership turnover. Built robust component libraries and style guides. Assured user friendliness via user testing and QA.
UX/UI Designer
Dow Jones
Nov 2016 - Jun 2018
Manhattan, NYC
Amplified Barron's reach via web design to surpass 500k subscribers. Devised design solutions for print, web, and more under tight deadlines. Enhanced methods and trained employees how to rapidly execute web ads.
Digital Designer
Hotels at Home
May 2014 - Sep 2015
Fairfield, NJ
Boosted sales by designing emails with click-through rates exceeding industry standards by 10%. Extended reach through print material ranging from marketing collateral to packaging. Maintained consistency of brand identities by writing SEO copy and product descriptions.
Education
UX Design Immersive
General Assembly
2015
B.A. Psychology, Design
Gettysburg College
2010-2014